Instagram is hiding the variety of likes on posts in a number of nations, together with Australia and Japan, in order to “remove pressure” on customers.
The trial which begins Thursday, means customers will see a consumer title “and others” under posts, as an alternative of the quantity, on their feed.
Instagrammers can nonetheless view the variety of likes their very own posts obtain.
There is concern social media platforms can contribute to low vanity and emotions of inadequacy in younger individuals.
Instagram launched the same trial in Canada in May and the brand new test is rolling out in Australia, New Zealand, Ireland, Italy, Japan and Brazil, the corporate informed the BBC.
“We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love,” Mia Garlick, Facebook Australia and New Zealand director of coverage, stated in an announcement.
The aim, she provides, is that customers really feel much less judged and to see “whether this change can help people focus less on likes and more on telling their story”.
Instagram stated the test wouldn’t have an effect on measurement instruments for companies. And customers can nonetheless see the record of people that preferred different individuals’s content material by clicking into it.
When the test was first run in Canada, Instagram chief Adam Mosseri stated the goal was to minimise the stress of posting on-line with customers competing over the variety of likes their posts obtain.
“We want people to worry a little bit less about how many likes they’re getting on Instagram and spend a bit more time connecting with the people that they care about,” he defined on the time.
The variety of likes a submit will get is a measure of success or recognition on Instagram.
Studies counsel this type of instantaneous suggestions on content material can increase individuals’s vanity however carry others down if they don’t get as many likes.
Studies have linked social media platforms to affecting psychological well being, particularly of younger individuals.
The variety of likes can be the way in which to place worth on a submit for the enterprise aspect of Instagram.
Influencers who receives a commission for the content material they showcase in their posts are measured by the variety of likes their social media exercise attracts.
Earlier this month, Instagram additionally revealed a brand new function to deal with on-line bullying.