Known for manufacturing outstanding television sets that come with top-notch colour accuracy, incredible levels of clarity and equipped with the latest display technology such as Dolby Vision and Quantum Dot technology, TCL has made a foray into the mobile industry with its debut smartphone, the TCL PLEX.
Launched under TCL Communication, the TCL PLEX is a smartphone that brings the brand’s renowned display expertise to a mobile form factor. Featuring TCL NXTVISION™, a proprietary and advanced display and camera optimisation technology, users will be able to experience enriched colours, clarity and contrast in real-time, alongside an elevated camera experience.
The TCL PLEX also embodies the brand’s new ‘Display Greatness’ philosophy, which involves a relentless pursuit of mobile innovation excellence by leveraging on its unique display heritage. This device offers best-in-class imaging standards with an industry-leading camera that is equipped with a super low-light sensor and super wide-angle lens, as well as a fluid, intuitive interface to ensure an optimal user experience.
Peter Lee, General Manager, Global Sales and Marketing at TCL Communication said: “TCL’s legacy in display technology is second to none. We are the No. 1 TV brand in China and No. 2 TV brand globally. With the launch of the TCL PLEX, we not only want to bring our display know-how to more consumers and deliver on the key smartphone experiences, namely display, camera, user interface and design. We also want to open doors to a whole new future by introducing an ecosystem of smart devices that help our consumers lead more connected lives.
“The TCL PLEX is the first of a new range of devices we will be releasing from next year, including our 5G products and devices with foldable displays.”
Experience cinematic immersion with a dedicated display engine and real-time SDR to HDR video enhancement
Equipped with a dedicated display engine, users can now indulge in a cinematic immersion anytime they want. With cutting-edge colour accuracy thanks to TCL NXTVISION, colours on the TCL PLEX’s screen are intensified with a 6-axis colour enhancement for radiant images. Edges are honed with 2D edge enhancement for sharper pictures and visual contrasts are made more striking without being over-exposed with targeted contrast enhancement. With an SDR to HDR real-time conversion feature, the TCL PLEX offers a HDR-like video enhancement with increased contrast, amplified colour, brighter highlights and darker shadows. With these features, users can expect stunning HDR quality entertainment at all times.
With so much time spent on smartphones, it is imperative to protect the eyes from strain and ensure the best display clarity constantly. The TCL PLEX does just that with ‘Adaptive Tone’, ‘Reading Mode’ and ‘Eye Comfort Mode’.
The ‘Adaptive Tone’ feature automatically adapts display brightness and adjusts colour temperature so users get the best viewing experience in any condition; ‘Reading Mode’ offers a paper-like reading experience and allows users to select a list of frequently-used apps in which this mode can be applied automatically on start-up; and ‘Eye Comfort Mode’ reduces eyestrain by removing 66 percent of harmful blue light emitted from the screen.
Featuring an in-house 6.53-inch FHD+ TCL Dotch™ Display with 90 per cent screen-to-body ratio and a discreet front camera, as well as a Qualcomm® Snapdragon™ processor, users can now enjoy more screen and afford an exceptional entertainment experience.
Capture like a pro even at night with impressive low-light photography capabilities
The TCL PLEX is equipped with a triple camera setup, for users to capture like a pro. Sporting a main camera that utilises a 48MP ultra high-res Sony sensor with 4K recording function and a separate dedicated video camera with an industry-leading 2MP 2.9μm big pixel low-light sensor, users can make every moment extraordinary even at night with the TCL PLEX. Equipped with an innovative algorithm, the TCL PLEX has the capability to integrate auto-brightness, de-noising, super resolution, HDR and more into a single AI model in the camera’s auto mode. This results in low-light shooting capabilities of up to three times brighter in the darkest environments. Users may also choose to up-level the night photography experience with a dedicated ‘Super Night Mode’, producing exceptionally detailed images that have greater definition, clarity and colour in the dark.
A 16MP 123 degree super wide-angle camera allows users to capture four times the content in a single shot so they can pack more details into their images in any environment. For those who prefer to slow things down, the TCL PLEX has a flagship-level slow motion feature capable of shooting 960 fps super slow-motion HD videos, even in low-light conditions. Smart video recording detects and tracks moving subjects, automatically zooming and stabilising the capture to keep the subject sharp at all times. What’s more, users can also stay on top of their selfie game with brighter shots on the 24MP front camera made possible by a 4-in-1 big pixel technology that combines four pixels into one during image capture.
Seamless user experience made possible by fluid interface housed in a compact, elegant design
Efficient interaction on this smartphone is taken to a whole new level on the fluid and intuitive TCL UI thanks to smooth folder browsing, automatic app organisation by function and swipeable image deleting. This smartphone can be further personalised with the ‘Smart Panel’ that adapts to the user’s navigation habits, so going through the different functions will be a breeze. Shortcuts to preferred shooting modes can be selected in camera quick access. The ‘Smart Key’ can also be customised in three convenient ways – single, double and long press to access various mobile apps or commonly used features. Battery life is often at the core of every smartphone experience. The TCL PLEX also supports Qualcomm’s quick charge feature, allowing users to juice up half the battery in 32 minutes.
This smartphone can also seamlessly control selected TCL smart TVs thanks to full integration through T-Cast, ‘TV Remote Control’ allows users to control their TVs with their smartphones via touchscreen or voice commands. ‘Content Casting’ allows video, pictures and music casting to selected TCL TVs.
For audio, users can connect up to four Bluetooth speakers to amplify their Bluetooth experience or pair with up to four Bluetooth headphones to multi-share music with friends with the Super Bluetooth multi-streaming audio solution. Sharing music has never been easier.
Be dazzled by the TCL PLEX’s understated charm at every angle with its next-level compact, distinctive and premium design. Its slim, compact frame comes with a dual- side curved glossy glass body and 3D holographic finishing so the phone always feels premium in-hand. Perfectly aligned triple camera and dual single-tone LED flash horizontal layout exudes a polished profile. The TCL PLEX comes in two nature-inspired colours – Obsidian Black & Opal White – created using innovative nano-laser etching technology and nano-vacuum coating for a futuristic shine that’s ahead of the curve.
PRICE & AVAILABLITY
Brightstar Distribution Sdn. Bhd. is the authorised distributor in Malaysia. The TCL PLEX retails at RM1,199 and comes free with TCL MTRO wireless on-ear headphones worth RM199. Customers can purchase through online platform via Shopee and direct purchase through Brightstar Distribution Sdn Bhd authorised retailers.